Social Media Strategy: Bookmarking by Ginger Liu

gingerliu — Tue, 19 Jul 2011 10:05:58 +0000

Social Media Strategy – Bookmarking:

Sometimes called Social Bookmarking, this is a method for users to store, organize, manage and search Bookmarked URLs. Bookmarking sites are usually public and links you’ve posted with metadata to include keywords for ease of searches, have the potential to be clicked through and/or read by hundreds or thousands of users. Bookmarking sites contain either a broad subject matter or a specific subject that has a loyal following. Broad subject sites tend to follow the subject structure of an online magazine, e.g. Entertainment, Art, Politics or Lifestyle. Specific sites are by subject, i.e. Technical, and are subdivided into smaller subjects within the Technical framework.

Mashable lists over 50 bookmarking sites but some of the most popular bookmarking sites:

Mixx

Fark

Slashdot

Friendfeed

Newsvine

Etc…

Social Media Strategy by Ginger Liu, director of Ginger Media & Entertainment: Digital Media and Strategy.

Ginger Liu is the founder of Ginger Media & Entertainment and a graduate of one of the top multi-media and entertainment Universities in Europe, London’s University of Westminster, holding a BA (Hons) in Contemporary Media. GM&E is a boutique SMM and PR consultancy focused on brand strategy, marketing and communications for entertainment, art, media and start-ups with clients in the US, UK, Australia, Canada and Asia. Ginger is also hired as a freelance consultant for larger companies.